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Connect Florida Study Demonstrates Business Revenue Impact of Broadband

Research reveals more than 134,000 Florida businesses still do not use high-speed Internet


Tallahassee, FL. (October 19, 2011) — A newly released report by Connect Florida, in coordination with the Florida Department of Management Services (DMS), confirms that Florida businesses with a broadband connection generate more revenue and jobs. In fact, Florida businesses with high-speed Internet connections report having median annual revenues $130,000 greater than businesses without broadband. Currently, 74% of Florida’s business establishments use broadband, but the research estimates that approximately 134,000 Florida businesses still do not use broadband technology today.


The Business Technology Assessment is the first of its kind and takes an in-depth look at all sectors of the state’s economy. A new interactive application is available on the website where the public, local planners, and broadband providers can use it to see the impact on the state’s economy, from healthcare and manufacturing, to tourism and education.


“In our digital economy, businesses must embrace broadband, and other transformative technologies like it, in order to survive,” said Brian Mefford, CEO of Connected Nation, Connect Florida’s parent organization. “The Internet is driving products and services to the marketplace in an environment where creativity and innovation are both reinforced and rewarded.”


Connect Florida, as the contractor for DMS, is working to expand broadband. The Business Technology Assessment reveals how technology is being used by businesses and where gaps still remain across the state. Connect Florida plans to work with local leaders and broadband providers, applying the data to expand the availability and use of reliable and affordable broadband through market-based initiatives.


Findings from this survey show a significant correlation between high-speed Internet adoption and a business’s bottom line. Some examples include:


• Florida businesses with broadband average $130,000 more annual revenue than businesses without broadband.


• 74% of Florida businesses report using broadband in the workplace, and Internet-connected businesses in Florida earn 32% of their revenue from online transactions.


• Nearly one-quarter of state businesses allow employees to telework, which allows workers more flexibility and helps businesses operate more efficiently.


All Florida residents are encouraged to visit the Connect Florida website at and join in this important initiative. The website gives users a one-stop-shop portal where they can find providers at their address, check their current Internet speeds, request broadband service in their area, and share stories of how high-speed Internet has impacted their lives. Florida broadband providers are also urged to contact the Connect Florida initiative to ensure their services continue to be accurately reflected on the map.


The National Telecommunications and Information Administration (NTIA) under the State Broadband Initiative (SBI) funds the program. DMS is the legislatively designated entity tasked with mapping broadband for the state of Florida. All of Florida’s broadband mapping efforts are in compliance with NTIA’s Notice of Funding Availability (NOFA) for the SBI and are reflected in the national broadband map.

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