New data shows the top factor for choosing a home broadband provider is NOT cost

Rural Texas (November 1, 2021) – If you were to guess why people chose a particular Internet Service Provider (ISP) over another, you’d likely land on price. But recent Connected Nation Texas (CN Texas) research says otherwise. “We took data gathered from 4,410 households across multiple rural Texas communities in 2020 that reported having at least two choices for home …